BMM12 — Internal and External Influencers

Description:
'Internal' and 'external' categories of 'influencer' are:
· A fundamental categorization for business motivation,
· Relevant to all organizations
They should be brought back into the normative model.
Suggested by Ed Barkmeyer (NIST).
Resolution:
Add specializations 'internal influencer' and 'external influencer' of 'influencer' to figure 7.3 (page 18).
Replace "An enterprise can define whatever Influencer Categories it requires" at the beginning of 8.4.2 (page 39) with the following:
"Influencers impact an enterprise's employment of means or achievement of ends. There are two built-in categories:
· External: an influencer that is outside the enterprise's organizational boundaries
· Internal: an influencer from within the enterprise.
Beyond these, an enterprise can define whatever Influencer Categories it requires"
Add "(built into BMM)" after "Internal/External" in the second bullet point below figure G2 (page 98)
Move the definitions of internal influencer and external influence from Annex G (page 101) to Clause 9 (page 65) and replace them on page 101 with:
"The categories internal influencer and external influencer are built-in to BMM.
Categories of external influencer include: competitor; customer; environment; partner; goal
Categories of internal influencer include: assumption; corporate value; habit; infrastructure; issue, management prerogative, resource"
Discussion:
This is simply a change of BMM scope, bringing back into scope two concepts that were excluded in the FTF.

Bring internal influencer and external influencer back into the normative model.